The Ink Factory, producer of “The Night Manager,” is beefing up its London office with several new hires, including Anna Higgs, who will work on digital initiatives. She joins from online channel Nowness, having previously been at Film4.

The development team has also been boosted with Sophie Johnston and Arielle Gottlieb joining as script executives, reporting to head of development Emma Broughton.

Higgs will take the title of head of story worlds and marketing at film and TV producer the Ink Factory, working up digital content for its big and small screen properties and new digital projects outside of these spaces.

She was a commissioning editor and head of digital at Film 4, and the Ink Factory said with her on board it is “looking beyond traditional narrative formats.” Most recently, Higgs was at Nowness, an online culture and lifestyle channel.

“I am looking forward to helping shape an innovative media company that won’t just be fit for today’s ever-changing landscape, but will be industry-leading in its ambitions by bringing together world-class immersive storytelling, digital exploration, and audience-facing work,” she said.

Gottlieb, who was a script editor on Red Planet Pictures’ “Hooten and the Lady,” and Johnston, who worked on “Hustle” while at Kudos, are developing film and TV projects based on the work of thriller author John le Carré, whose sons run the Ink Factory.

“The Night Manager” aired on the BBC in the U.K. and AMC in the U.S. The Ink Factory is looking at a possible second season. It also has a TV version of “The Spy Who Came In From the Cold” set up with Paramount TV, also for the BBC and AMC. Its film projects include Ang Lee’s “Billy Lynn’s Long Halftime Walk.”